Luis Morales was 40 and had run the Fortuna Mini Market in Camden, New Jersey, for seventeen years. On the morning of Tuesday, July 19, 2022, police received multiple 911 calls about a robbery at the market in the 1200 block of Louis Street. Officers found Morales inside suffering from multiple gunshot wounds; he was taken to Cooper University Hospital and pronounced dead a short time later.

The death devastated the neighborhood where Morales was described as a hardworking family man. Candles and a banner appeared outside the store as loved ones gathered to mourn. He is survived by two young sons, aged ten years and ten months, and two adult daughters who live in Puerto Rico.

Two men were arrested in connection with the killing: 31-year-old Yaphet Norman of Camden was arrested and charged with felony murder on July 20, 2022, and 44-year-old Nigel Serrano of Camden was taken into custody on October 27, 2022, facing felony murder and weapons charges; both were held at the Camden County Correctional Facility. Anyone who knew Morales or has information about the shooting is asked to come forward.