Alexander Effani, 32, was fatally shot on April 20, 2023, while seated in his white Cadillac Escalade at the intersection of South Main Street and the South Loop near NRG Stadium. Witnesses say a black SUV pulled up, an individual exited with a rifle and fired multiple shots into the driver’s side before fleeing at high speed.

Effani was the owner of Pimperelli, a Houston clothing brand known for its bandana puffer jacket and for a brick-and-mortar store in southwest Houston that recently marked its two-year anniversary. A memorial was set up in front of the store after his death, reflecting his impact on the local fashion scene and community. No arrests have been announced and the Houston Police Department’s Homicide Division is asking anyone with information to come forward.

Did anyone in the Houston area see the black SUV or the shooting that night?