Ruben Daniel Fierro, 30, was shot and killed on the evening of March 4, 2024, on the north sidewalk near 4000 West Van Buren Street in Phoenix. The shooting occurred just before 8:09 p.m. when an unknown person approached Fierro and fired, then fled in a light-colored SUV. Emergency responders attempted to render aid but Fierro was pronounced dead at the scene.

The Phoenix Police Department opened a homicide investigation, canvassed the area, and interviewed potential witnesses. Fierro’s family described him as loving and non-confrontational and have publicly appealed for help; his sister has vowed to find who was responsible. Police have released images of the suspect vehicle and are urging anyone with information to come forward. A reward of up to $2,000 is being offered for information that leads to an arrest.

If anyone saw activity around 4000 West Van Buren Street on the night of March 4 or has information about a light-colored SUV leaving the area, please contact Phoenix police.