Adib Eddie Rouhana, 69, of Vestal, New York, was last seen around noon on January 11, 2025, at Cars R Us on Upper Front Street in the Town of Chenango. His family reported him missing to the Broome County Sheriff’s Office on January 14 after not hearing from him since that day. Cell phone records show his phone was last active near his used car lot at 6 p.m. on January 11 and was turned off shortly after.

The Sheriff’s Office has been investigating and urged anyone with information to come forward during a January 29 news conference. The family is offering a $20,000 reward for information leading to his whereabouts. Rouhana is described as a kind-hearted member of the community for the last 30 years who helped many people find cars and jobs; his son Zane has publicly pleaded for his return and a local church held a prayer vigil.

If anyone saw Rouhana on January 11 near Upper Front Street or has information about his movements that day, please contact the Broome County Sheriff’s Office.