Donnell Neuswan was 21 when he was shot dead inside a cellphone store on Washington Avenue in Philadelphia on March 21, 2011. The shooting took place at about 6:59 p.m. after two men entered the Cellular Inc. shop and fired multiple times into Neuswan’s chest; the assailants fled and Neuswan was pronounced dead shortly afterward.

Investigators found no known altercation beforehand and explored whether Neuswan was mistakenly targeted. A lack of eyewitnesses and usable surveillance footage hampered early identification of the shooters, and the case remains unsolved. Later work in 2022 produced convictions in a related conspiracy involving the misidentification and targeting of perceived witnesses, but that outcome did not directly resolve Neuswan’s murder.

Anyone with information about Donnell Neuswan, the shooting, or those present at the Washington Avenue store that evening is asked to come forward.