On February 10, 1990, Ida Holguin, 33, was among the victims of the Las Cruces Bowling Alley Massacre. Two armed men entered Las Cruces Bowl on East Amador Avenue early that morning, forced seven people into the office area, and shot the group execution-style. Four people were killed, including three adults and a child; three others, including Holguin, were critically injured but survived.

Holguin and two other survivors were able to give testimony about the attack, yet the two gunmen remain unidentified and no arrests have been announced. Rewards have been offered and multiple leads have been followed, but the case remains unsolved and continues to haunt the community.

If anyone knew Ida, was there anything notable about her routines or who she spent time with around 1990, investigators would welcome information.