Ralph Herrera, 33, was fatally shot in the head on the evening of August 7, 2025, while standing in front of a gift shop on Westchester Avenue in the Soundview neighborhood of the Bronx. The shooting occurred at about 10:30 p.m.; first responders took Herrera to a local hospital where he was pronounced dead.

Surveillance footage captured the attack. The video reportedly shows a hooded individual running up to Herrera, drawing a firearm, and opening fire, while bystanders rushed to assist afterward. Law enforcement has released clear images of the suspected shooter and is asking the public for help identifying and locating him. No arrests have been made.

A memorial of candles has been placed outside the scene as the community mourns. If anyone has information about the shooting or recognizes the person in the circulated images, please contact the NYPD.