Patrick Ivory, 27, an entrepreneur and online influencer known as HellKatMarley, was shot and killed on September 21, 2021, while driving eastbound on the Westpark Tollway in Houston, Texas. He was in a gray Chrysler 300 when a dark-colored car pulled alongside and an occupant opened fire just before 7:30 p.m.; Ivory’s vehicle then ran into a ditch near the Fondren exit. He was taken to hospital and pronounced dead later that night.

Houston police recovered several shell casings at the scene and say multiple shots were fired. Investigators believe the shooting was not random and are exploring whether Ivory was targeted. The suspect vehicle is described as a black or blue 2011–2013 Hyundai Elantra GLS 4-door; the shooter fled and no arrest has been announced. Crime Stoppers of Houston has offered up to a $5,000 reward for information.

Ivory’s family have said he was a devoted father to his 5-year-old son, Noah, and not involved in gang activity. The investigation remains active; anyone who knew Patrick, saw the vehicles, or has relevant information is asked to contact the Houston Police Department or Crime Stoppers.