Juan Luis Ortiz-Santiago, 29, was shot and killed on September 1, 2015, while working at a barbershop on Niagara Street in Buffalo, New York. The attack happened in broad daylight when a gunman entered the shop and opened fire; Ortiz-Santiago was pronounced dead at the scene. He was engaged to be married and remembered by family as a great father who was turning his life around.

Police arrested Victor Martinez in connection with the murder but said Martinez was not the shooter and that they were seeking a second suspect. Investigators said the shooting appeared to be retaliation for an earlier dispute. Subsequent reporting identified the gunman as Luis Olivera-Arvelo, known as Chino, who later pleaded guilty to first-degree manslaughter after admitting he shot Ortiz-Santiago in retaliation following an incident about ten minutes earlier in which Ortiz-Santiago allegedly threatened him with a machete.