Adrian Scott Reed, 43, was fatally shot on the evening of Wednesday, July 23, 2014, in Kansas City, Missouri. At about 9:00 p.m. he was in his white Ford Mustang at the intersection of Bannister Road and James A. Reed Road when he was struck multiple times and died at the scene. Witnesses reported a verbal altercation between Reed and occupants of another vehicle just before the gunfire.

The suspect vehicle was described as a dark-colored SUV occupied by a man and a woman; it fled west on Bannister Road. Investigators treated the shooting as a possible road-rage incident. A black vehicle that had been behind Reed’s Mustang reportedly backed away and left the scene; authorities have publicly asked any witnesses to come forward. A reward for information leading to an arrest rose to $15,000 through anonymous donations, and the Kansas City Police Department and Greater Kansas City Crime Stoppers continue to seek tips.

If anyone witnessed the shooting or has information about the dark-colored SUV and its occupants, please share what is known with investigators.